New Author Signing: Mike Shannon, 'Sweaty Equity'
Launching July 22, 2025. 'Sweaty Equity' is Damn Gravity's 8th title
I'm thrilled to announce Damn Gravity's newest author signing, Mike Shannon 🚀🚀🚀
Mike has had a wild startup journey. While working as a ball boy for the Chicago Bulls (during prime D-Rose era), he went on Shark Tank and secured an investment from Mark Cuban. Last year, Mike's startup, Packback, was acquired for tens of millions.
I read Mike's new book, Sweaty Equity, in one weekend. It's funny, exciting, thought-provoking, and completely original.
And I'm not alone... Mark Cuban called it "A wildly entertaining story!"
I tell entrepreneurs all the time... put down the formulaic "how to" book and pick up a memoir. You'll learn more from real founder stories like Mike's than any 7-step framework.
'Sweaty Equity' should be read by every founder and startup joiner. You'll see yourself in Mike's journey and know you're not alone. You'll laugh a lot too.
(Bonus if you're a basketball fan -- Mike's ball boy stories are equal parts hilarious and heartbreaking... especially for D Rose fans.)
Thank you to Eric Mills for introducing me to Mike, and John Busch for recommending Damn Gravity. This will be our 8th title and 4th(!) this year.
Mike is also our FIRST Chicago author!!
Sweaty Equity will be released July 22! Join us at Three Cities Social for Mike's Book Launch Party during Chicago Tech Week. RSVP Here
More exciting news!
Earlier this week, we launched Damn Gravity’s 7th title, Eureka: Product Onboarding for B2B Companies by Ramli John. Launch Day was a hit:
💻 358 people registered for the virtual launch
🎥 Over 160 showed up live from 60+ companies
📍 We hosted an in-person launch in Chicago with 30+ growth leaders
📚 Plus, hundreds of books sold
If you’re building a SaaS, this book is a step-by-step Playbook for turning new customers into raving fans.